Google Fashion?

Boutiques.com

Good morning, followers! While scanning the fashion and style section of the Times this morning, I noticed that today marked the launch of Google's new fashion site, Boutiques.com, a website made up of virtual boutiques all merchandised to fit thousands of styles. You can choose by designer, celebrity, retailer, style genre, or create your own boutique, which I of course immediately did!

The 'create your own boutique' application takes you through a series of pictures of clothing, shoes, magazines, and even cocktail drinks, which you select based on your style preferences. It analyzes your individual style, compiling your selections to give your overall look, plus elements of other style genres that may also fit. I created my own (three times, just to make sure I stayed consistent!) and my style categories came up as a mix of Boho, Casual Chic, and Romantic, which I found to be right on the money!

Once you've set your preferences, you have the ability to select silhouettes, colors, and patterns you love (and hate), to be saved to your account for all your future shopping. It takes you through several more style analyzers, and the more you narrow down your likes and dislikes, the more helpful the site will be in selecting items you will love! If you don't want to create your own boutique, you can shift through the myriad of celebrities and 'follow' the styles you like! The end result: a huge clothing, shoe, and accessories selection to fit your style and fill your closet!